How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!)

Mar 25 2022 Published by admin under Uncategorized

A Case Study On Douma Leadership
Apologies if I sound like a broken record, but there are some things that are so important in the world of digital marketing, that I can’t say them enough.

One: you need a good website.

And two: a good website isn’t enough.

Even if you know this, of course, there’s a difference between knowing and doing. And it’s easy for small business owners and entrepreneurs to struggle with information overload when it comes to marketing.

That was the case for our client, Yvonne Douma.

Yvonne is just about the friendliest and most knowledgeable communication coach and HR professional you’ll ever meet.

But she came to us with lackluster marketing materials that we’re serving her. She didn’t have any kind of digital marketing strategy, and she was unsure how to get one.

Yvonne knew something wasn’t working, but she didn’t know how to get to where she wanted to go. If only she could connect with the right people, they’d see what amazing qualities she brings to the table. And that’s where we came in!

Over the past year, we have helped Yvonne with brand redesign, responsive website design, copywriting, social media marketing and advertising, and content marketing for her professional services company, Douma Leadership.

We also provided the absolutely necessary cherry on top of all these services – strategic consulting (my favourite!).

Throughout the process, we’ve helped Yvonne clarify her services and her brand and discover an online voice she can be proud to share with the world.

Oh, and we also helped her become a best-selling, self-published author, too (no biggie!)

It’s been our pleasure to work with Yvonne, and we look forward to even more success together in 2022.

“I needed to completely rebrand my business and reached out to us for help,” she says. “My website is professional, easy to navigate and looks great! Susan and her team have been supportive, encouraging, and are challenging me to put myself out there and have the courage to be seen.”

If you’d like to help your small business achieve happy people and healthy profits through leadership development, HR consulting, and conflict resolution, we can’t recommend Yvonne highly enough.

And if you’d like to know more about how we’ve helped Yvonne develop her online voice to reach more clients, keep reading!

Step One: Strategy
You wouldn’t put together an Ikea bookshelf without consulting the instructions first, and that’s just a few boards of wood and some screws.

Yet many small business owners jump right into the deep end of the digital marketing pool, without any plan at all. Sometimes they can’t even swim!

And that’s where business marketing strategy consulting comes into play.

As a personal business marketing strategy consultant, I work one-on-one with my clients to make their marketing more powerful and effective than ever before. I LOVE seeing people have big breakthroughs and finally understand what to do and how to do it (and when these people are as delightful as Yvonne? Bonus!).

For Yvonne, this has meant regular meetings to gain clarity on her business model, define her ideal target market, and brainstorm develop marketing strategies best for her business.

Yvonne and I still meet regularly, and I always look forward to our Zoom sessions. We use them to ensure we stay on track and keep innovating.

Step Two: Refining Yvonne’s USP & Refreshing Her Website

Many times, clients come to my team with a website and brand that just aren’t up to snuff. This was the case with Yvonne, who’d already put some effort into her online marketing.

Thankfully, all we needed to do was tidy up her logo, but she otherwise had a brand that we both agreed suited her well.

But her old website was not serving her. Not only did it look dated, but it also didn’t give a complete picture of the services and quality that Yvonne brings to the table.

So our team went to work, building a responsive and SEO website that did a much better job explaining Yvonne’s unique selling position (USP).

One of the many great things about having a web development company on your side is that your website can be easily updated. Over the months and through our sessions together, Yvonne and I further whittled away at brand, coming up with new and improved services and offerings.

And since we built the website, updating it with new content and services is a simple and pain-free process.

Step Three: Create A Landing Page
Websites are great, of course, but they’re only one type of online property that can help grow a business. That’s why we like to help clients launch landing pages as well.

A landing page is a stand-alone, one page website with a very specific purpose. They’re a very useful tool to have in your toolkit.

For Yvonne, we created a landing page around a special webinar she created to help women in the workplace take their power back. In order to get the free presentation, people had to sign up with their emails.

So the specific purpose of this landing page is to collect email addresses so that Yvonne can grow her mailing list. And while we’re doing that, we’re sharing a great resource that personalizes Yvonne and helps potential clients grow to know, like, and trust her. Win-win-win.

Step Four: Promote, Promote, Promote
Even when you have a great SEO website like we prepared for Yvonne, it can still take months to start showing up in search results – that’s just the way Google works.

And most business owners I know aren’t willing to sit on their hands for a few months!

That’s why we coupled the launch of Yvonne’s website and landing page with a smart social media strategy.

This included carefully curating content for her Facebook, Instagram, and LinkedIn accounts, which showcased her expertise, her experience, her services, and her personality. We did this through custom graphics, as well as by an assortment of different content.

We’ve also encouraged Yvonne to put herself out there as much as possible – and when she does, she always gets great results!

Step Five: The Book
When you have as much knowledge and information to share as Yvonne does, a book is often a next logical step – especially when you’re concurrently trying to grow your business and your social media following.

A book is one of the best ways to really connect with potential customers. In this way, it’s an invaluable piece of marketing in its own right. And simply having a best selling book is a great way to establish yourself as an expert (not to mention crossing a ‘to do’ off the bucklet list!).

First, here is another big kudos to Yvonne. You can tell from the first page that REFRAME is a labour of love, and that Yvonne knows her stuff when it comes to relationships and communication. If you could use a blueprint to better communication skills, we highly recommend you check out REFRAME: How To Change Your Conversations To Resolve Those Messy Conflicts.

Moreover, marketing a book takes a lot of effort, even when you’ve got a marketing team by your side. We all rolled up our sleeves to market the heck out of REFRAME this past summer, and those efforts paid off. For Yvonne, this meant getting outside of her comfort zone to make online videos to promote the book launch.

First, we started with (you guessed it), a landing page, which we released prior to launch day. We used it to drum up excitement, introduce readers to Yvonne, and encourage interested people to sign up for notifications.

Next up, we developed a campaign with special bonuses to encourage people to buy on launch day. This included paid social media and Google ads, a concerted email campaign, a press release, and extra organic social media.

The end result? Yvonne shot up to the top of the Amazon best seller list in her category, and she can now proudly call herself a self-published, best-selling author.

And not surprisingly, REFRAME is ranked 5 stars!

Step Six: The Sky’s The Limit
One of the things I love the most about my job is how much my clients inspire me. When I think about everything Yvonne has accomplished in the past year, I get goosebumps! I also get exceptionally proud of my team, who have worked hard to help make Yvonne’s vision a reality.

And of course, that vision continues to grow!

We’re proud to support our clients throughout all their unique journeys. Working for yourself is definitely challenging, which is why it’s helpful to have an award-winning digital marketing agency in your corner.

If you could use help creating your brand, showcasing your business, and nurturing your dream to a reality, please reach out! We’re a full service agency, and we’d love to help you, just like we helped Yvonne!

To Your Business Success,

Susan

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

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Crypto Currency Vs Fiat Currency

Mar 13 2022 Published by admin under Uncategorized

Crypto currency vs. Fiat currency

Are you aware of the fiat currencies and the crypto currencies? They both are currencies in one form or the other and are open for public use across the world. But they are both different and distinct in their own ways. There is always one group that favors the use of cryptos, while the other has a soft corner for the fiat currencies.

In cashless society- crypto money play a huge role

If you have a look at the market of the 1970s and 1980s, you will find that the cash played the dominant role. But, with the change in the technology, electronic transactions have become the usual norm. Today, more and more people are influenced in becoming the cashless society. With the progress towards the cashless society, cryptocurrencies have a big role to play.

Crypto currency and fiat currency are always at loggerheads

Cryptocurrency and fiat currency are popular types of digital currency, especially when it is about an online transaction. They both are currencies currently in use in the market but have some differences in them. There is a hell lot of hypes that you will hear on a daily basis comparing the crypto money and the fiat money. This article will highlight the difference between the two in a more comprehensive and clear manner.

Differentiating in what the currencies stand for

Before going for the difference between the two, you must understand what do they stand for and how are they are defined.

The fiat currency is a legal tender that has the support of the central government, and it operates in the physical form. For instance, US dollars, British Pounds, Euro etc. On the other hand, the crypto currency is a non-legal tender, and doesn’t have any backup from the central government or bank.
Hence, the difference between crypto currency and fiat currency is noted as follows:

• Crypto-currencies are decentralized and global in nature. There are no one entity or government that controls the currency with their laws and regulations. The Fiat currency is centralized, under the control of the laws and regulations of the banks and government.

• Crypto-currencies have their existence only in the digital domain. On the other hand, you will find that the fiat currencies have a tangible and physical existence.

• There is a limited supply of crypto-currencies with a maximum set of them getting supplied in the market. Whereas, the fiat money has an unlimited supply as the government and bank are entitled to produce coins and paper money whenever the situation is required.

• The Bitcoin and other crypto type currencies are created by the computers, while the fiat currencies are issued by the local government and the banks.

• Cryptocurrencies are presented as the public and private code pieces. On the other hand, the fiat currencies are presented in the form of coins and paper money.

• The value of the crypto currencies is not recognized by the supply and demand of the market. Whereas, the fiat currency value is determined by the market regulations of supply and demand.

The different types of crypto and fiat currencies

In the last one decade, the popularity of crypto type currencies has emerged as a huge success. It was in 2009, when Bitcoin was first introduced, and years after several other types of crypto currencies have emerged. Starting from Litecoin. Dogecoin, Ripple to the Dcash and Zcash, there is a plethora of them. On the other hand, the fiat currency has a rich and ancient roots, with the Great British Pound, that dates back to 775 AD. It is considered as the oldest currency in the world that is still in use.

The differences in the anonymity between the two currencies

When you are using the fiat currencies, you need to undergo a user identification or verification process. You are asked to upload a recent picture of yourself and some of the required documents to be issued as per the public authorities. You don’t need to undergo any of the required processes with the crypto currencies. Though your personal information and confidential details don’t get public, but all your transactions are recorded and tracked in both the fiat and the crypto currencies.

Fiat currency vs crypto currency: transparency level

• The transparency level with the crypto type currencies are considered to be more. This is because the revenue streams are displayed in a public chain. Everyone can witness their own and others’ transactions.

• The fiat or govt. currencies are not transparent, as there are not public chains to see the revenue streams of the people.

A comparative historical roots

If you compare the crypto money with that of its counterpart, fiat or government currency, you will find that their existence and creation brings the difference. The Fiat or government currency, dates back its existence as early as 775 AD with the introduction of the Great British Pound. This is why fiat type currency is easily accepted by the people all over.

On the other hand, the crypto coin was perhaps first introduced only a decade ago, with the introduction of Bitcoin in 2009. The challenge that the Bitcoin and other crypto currencies face is catching up with the immense popularity and increasing fan base of the fiat currency. Crypto currency, is no doubt gaining importance and popularity in the economic market, but it has still not been accepted widely in the society as the fiat currency.

A comparative history of the two currencies:

• It was in the 11th century, when the Chinese Song dynasty was perhaps the first one to issue the paper money. It was not allowed to exchange with valuables like gold and silver or silk.

• There were Tally sticks that were introduced as a fiat or government currency. 1100 Tally sticks were introduced as a combat for the shortages in gold.

• 1971, was the year, when the fiat currency received a worldwide recognition. President Nixon introduced it in order to eliminate the dollar pegging system to gold.

• It was in 1998, when the idea of an anonymous electronic cash system emerged by Wei Dai. Bitgold-the very first crypto currency was created by Nick Szabo, but it didn’t receive as much attention as Bitcoin.

• In 2009, Bitcoin was introduced in the market, that became the first crypto currency that was accepted across the globe. In 2011 and after, a series of several other crypto currencies were introduced. Some of the popular ones include, Litecoin, Dogecoin, Ethereum, Ripple, Zcash, Dash and so on.

The traits of both the currencies

The potential of the crypto type currencies and fiat currencies, accessing their traits is important. You will find that in some of the criteria, Bitcoin and other crypto currency is superior than the fiat or government currency, and in some cases, the latter surpasses. It is absolutely your call to choose the type of currency (crypto type currency or fiat type currency) based on your personal needs and requirements.

Let us compare their traits with respect to certain factors.

• Both the crypto coins and fiat type currencies are interchangeable in nature.

• As per the portability is concerned both the currencies secure more or less the same position.

• With respect to the non consumable criteria, crypto currency and fiat type currency have the equal status.

• Crypto type currencies have high durability as compared to the fiat-currencies that have moderate level of durability.

• Both the crypto or virtual currencies and the fiat or government currencies ensure secure and safeguarded transactions and exchange.

• Crypto or digital currencies are highly divisible in nature. On the other hand, the fiat type currencies are moderately divisible.

• In terms of the transaction process, the crypto currencies are easy and hassle free. Whereas, on the other hand, the traction process associated with the fiat currencies are easy, but not like the cryptos.

• The crypto based currencies are decentralized and global in nature, unlike the fiat currencies that are centralized and functions under the laws and regulations of the government.

• The crypto based currencies have high scarcity, where as, the fiat currencies are unlimited as the government can issue coins and paper money whenever there is a need.

• The crypto based currencies are based on mathematical algorithms, and are programmable. The fiat currencies are not at all programmable.

• The fiat currencies are sovereign in nature, while the crypto currencies are not.

The process of the functioning of the currencies

You can find the significant differences between the crypto or digital currencies and the fiat currencies with the way they both operate and the transaction process that take place. They are contrasting in nature. The transfer of money using the Bitcoin is very quick, and you absolutely don’t need any third party association.

On the other hand, if you are involved with the money exchange using Fiat type currency, a mobile wallet is in use. You can exchange an amount of e-money that gets transferred into the equal e-value amount. Both the fiat and the crypto currencies enable you to purchase everything that you desire. But the processes involved are absolutely distinct from each other.

Depending on the things you purchase, you will find that one currency form is better than the other. This is absolutely your choice.

Is Bitcoin, a crypto currency better than the fiat-currency?

The long term benefits and the capability of the Bitcoins is still not established. But it has been predicted by the crypto currency gurus and experts, that they will go a long way, especially revolutionizing the way the online transactions are done. In the current market, the Bitcoin is mainly included in the online casinos and the gambling, but it is not limited to it.

Furthermore, when you compare the fiat currencies, the Bitcoin allows you to seize the power and authority from the banks and the government since it is not controlled. The cryptography based currency has the capability to create or come up with the free market capitals. Fiat currencies are affected by the inflation and the changes in the market, unlike the crypto based currencies. Such aspects make individuals believe that cryptograph based currencies will soon take over the mainstream currencies and bring a transformation in the way the money is used.

Why is Bitcoins considered to be a better aspect than the fiat type currencies?

• Bitcoin gives you the opportunity to re-create a free market capitalism.

• The power of controlling the money is absolutely with the individuals, and not with the banks like the fiat type currencies.

• When there is an inflation, the Bitcoin is not affected. But the Fiat type currency will be easier to lose and get affected by it.

• The Bitcoin currency is easy easier to exchange and transfer as compared to the fiat or government currencies.

• The transaction fees involved with the Bitcoin are way cheaper and easily affordable.

Crypto currencies seem to be a favorable option among the people

The fiat type currencies are the centralized and legal way of exchanging money. But, the crypto currencies have acquired immense popularity in the past few years. There will never be anyone who would act as a middle man, like the case with the banks. Moreover, the cryptos are way cheaper and less expensive that the conventional fiat currencies.

Send money anywhere directly without waiting for the bank’s approval

You can send money to anyone in the world directly, and it is super fast. The money gets cleared within a few minutes time. You don’t have to wait for the traditional clearing and verification processes of the banking systems, which might take up to several days to get a clearance. Since it is decentralized and doesn’t come under the law and regulations of the government, nobody has any power to do anything with your account.

The blockchain technology has a very big role to play

Thanks to the crypto currencies, that gives us the power and the authority to become our very own bank, and take control over our finances. It is because of the blockchain technology that offers a higher level of sophistication while dealing with the finances. In fact, there are some mainstream financial industries that have started incorporating the idea of the technology.

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